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This autumn, under the “SDC” ticker symbol, SmileDirectClub plans to open its doors to investors. The teleorthodontics provider is offering a stake in its online service and more than 300 retail locations in the U.S., Canada, the U.K. and Australia. (Photograph: Shutterstock.com)

Cheaper smiles rattle orthodontics

By Jeremy Booth, Dental Tribune International
September 09, 2019

LEIPZIG, Germany: Studies have increasingly given credence to the old adage “Smile and the world smiles with you”, but our instinct for mimicking the facial expressions of those around us also means that a frown can catch on just as quickly. A straighter and more confident smile is the promise behind clear aligner therapy, and teledentistry providers are selling this promise more cheaply with the aim of capturing more of the orthodontics market.

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