Dental Tribune America
Interview: Choosing social media content to engage with patients

July 3, 2020 | Interviews | News

KNOXVILLE, Tenn., U.S.: Mark Schaefer is considered to be one of the most influential social media marketing experts. He is an educator, a business consultant and the author of many bestselling marketing books. In this interview, Schaefer shared his opinion about current marketing trends, the importance of establishing a strong social media presence, and optimizing a dental practice’s website for search engines in order to acquire more patients and generate revenue.

Researchers develop saliva-based SARS-CoV-2 test and examine COVID-19 prevalence among dentists

July 2, 2020 | News

SASKATOON, Saskatchewan, Canada: Researchers from the University of Saskatchewan (USask) in Saskatoon are currently working on two large projects that have recently received substantial federal funding. The first project is aimed at developing a novel saliva-based test for SARS-CoV-2 detection, whereas the second one aims to examine COVID-19 incidence rates among Canadian dentists.

The universal trend in dentistry

July 1, 2020 | Advertorial

Dentistry is currently experiencing an interesting evolution. While dentists are becoming increasingly specialised, the demand for products that can be used for all indications continues to grow. These systems and materials are part of a universal trend in dentistry—a trend that Kuraray Noritake Dental is extremely well suited to accommodate.

Dentsply Sirona wins summary judgment

June 29, 2020 | Business

CHARLOTTE, N.C., U.S.: Dentsply Sirona, one of the world’s largest manufacturers of professional dental products and technologies, has announced a success in its ongoing infringement case.

Yale and NBA team up to test saliva sampling for SARS-CoV-2

June 24, 2020 | News

NEW HAVEN, Conn., U.S.: We are learning more about SARS-CoV-2 every day, including more about how to effectively test for it. Researchers at the Yale School of Public Health have found that employing saliva samples to test for the virus could lower the risk of infection for health workers. The researchers have partnered with the National Basketball Association (NBA) to test the efficacy of a saliva sampling method that they say presents as a faster, less invasive and more accurate alternative to the recommended nasopharyngeal and oropharyngeal sampling methods.

Researchers plan to develop smartphone sensor to detect tooth pain

June 23, 2020 | News

MANSFIELD, Conn., U.S.: In the hope of finding a better way to detect dental pain, a team of scientists at the University of Connecticut (UConn) is currently looking into a novel way to quantify tooth pain and to develop a patient-friendly smartphone sensor to measure it. The researchers, from the Division of Endodontology and Department of Biomedical Engineering at the UConn School of Dental Medicine, recently received a grant to fund this.

SARS-CoV-2: Dentistry tops list of most dangerous jobs

June 23, 2020 | News

EDMONTON, Alberta, Canada/NEW YORK, U.S.: As more and more countries ease their lockdown restrictions, an increasing number of workers are returning to their jobs. A significant proportion of COVID-19 cases are related to occupational exposure. While the risk of infection is fairly high for most workers, it is particularly high for people working in certain occupations. Various analyses have shown that health care workers in general and dental professionals in particular are exposed to a high risk of contracting the virus.

DIY dentistry during the SARS-CoV-2 pandemic

June 22, 2020 | News

LONDON, UK: As a result of the SARS-CoV-2 pandemic, dental practices across the world have been partially or completely shut down and routine dental check-ups largely postponed. For a few unlucky people, however, widespread lockdowns have left them unable to access dental services during oral emergencies, leaving them with a single viable option: do-it-yourself (DIY) dentistry.

Interview: Engaging with local community through dental social media marketing

June 19, 2020 | Interviews | News

LEHI, Utah, U.S.: In today’s digital world, businesses need to have a strong online presence in order to facilitate communication with customers and boost practice growth. In the case of dental professionals, being active on social media contributes to marketing success and helps dentists cultivate relationships with the local community. To find out how dental practices can attract potential patients through social media, Dental Tribune International spoke with Natalie Marinos, a marketing specialist at My Social Practice, a company that provides social media marketing content, strategy and support to dental professionals worldwide.

With new safety measures in place, Dentsply Sirona World 2020 is a go for Las Vegas in October

June 18, 2020 | Events

CHARLOTTE, N.C., USA: Dentsply Sirona World 2020 will take place Oct. 1–3 at the all-new Caesars Forum in Las Vegas, Dentsply Sirona announced in a press release issued today. According to the company, this educational symposium exemplifies Dentsply Sirona’s commitment to healthy smiles through health practices by offering dental professionals the chance to discover innovative techniques defining dentistry today.

Pioneers at heart: 3Shape aims to become go-to resource for digital dental learning

June 15, 2020 | Interviews

Digitalisation is one of the most important trends that have reshaped dentistry in recent years. Copenhagen-based dental company 3Shape has been one of the major players in the field and is advancing continuing education about digital dentistry to a new level with its 24H Global Symposium, which will take place as an exclusively online event on 19 and 20 June. Prior to the symposium, Dental Tribune International spoke with Lars Christian Lund and Dr Rune Fisker, senior vice presidents at 3Shape.

Dental community mourns death of George Floyd

June 15, 2020 | News

CHICAGO, U.S.: The recent news about the death of George Floyd has sent shock waves throughout the world and has touched people of different ages, races and ethnicities. It has also appalled the dental community, which published statements on the incident, offered its condolences and invited everyone to take a stance on the racial injustice and police brutality that has been endemic in the country for centuries.

Research discovery could help create stronger, more durable dental fillings

June 15, 2020 | News

EDMONTON, Alberta, Canada/LONDON, U.K.: Given that more than 2.3 billion people are estimated to suffer from dental caries, any potential advances in dental filling material could benefit a large proportion of the world’s population. By investigating the structure of certain composite materials, an international team of researchers has discovered a method that may well improve these materials and subsequently lead to stronger dental fillings.

KATANA Zirconia: The complete restorative solution

June 11, 2020 | Advertorial

When it was first introduced to restorative dentistry in the early 2000s, zirconia was an opaque, unnatural-looking substance with a chalk-like whiteness. Two decades later, technological and material advances have meant that zirconia is now a highly aesthetic and durable ceramic solution for a variety of procedures. Leading the way is Kuraray Noritake Dental’s KATANA Zirconia series, which can now be integrated at every step of the restorative workflow.

A-dec joins fight against SARS-CoV-2 by manufacturing PPE

June 4, 2020 | Advertorial

NEWBERG, Ore., U.S.: Dental equipment manufacturer A-dec has announced that it has begun manufacturing personal protective equipment (PPE) in response to the SARS-CoV-2 pandemic. The company has developed a variety of such products that are critically needed by health care workers.

Dental practices add surcharges for PPE

June 3, 2020 | News

CHICAGO, U.S.: Dental practices are suffering from the impact of SARS-CoV-2 and the substantial economic loss brought about by contact restrictions and reduced working hours. However, various businesses have found a way to help cover some of the economic damage inflicted by the pandemic. Faced with the crisis, businesses such as salons, restaurants and dental offices have started levying surcharge fees on customers.

Interview: “Grow yourself, grow your team and grow your dental business”

June 3, 2020 | Business | Interviews

Dentists are currently facing uncertain times owing to the ensuing financial impacts of the SARS-CoV-2 virus. But some industry commentators have predicted an even greater emphasis on oral health as a consequence of COVID-19, and some dentists may be in a position to leverage the current uncertainties in the market in order to expand their dental practices or acquire new ones. Dental Tribune International spoke with Jacob Puhl, partner and CEO of the Dentist Entrepreneur Organization (DEO), about the skills and strategies required to build a dental group from the ground up.

New guidance issued for reopening American dental practices

June 1, 2020 | News

WASHINGTON, U.S.: The SARS-CoV-2 pandemic is still ongoing, and countless stakeholders in the dental industry are feeling its effects. In an attempt to return to some sort of normality, the Centers for Disease Control and Prevention (CDC) has released updated guidance regarding dental services in the U.S. The advice is intended to expand the provision of nonemergency treatment while minimizing infection risks for patients and health care personnel alike.

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